![]() If, for example, the potential customer has done a discovery call with you, they might also have done them with multiple other providers for different products and services. This depends on what stage of the customer journey you’re sending the follow-up. Be sure to track all these events using a CRM or your own personal project management tool. The need for a follow up may come at any time for multiple customers – some may be approaching the end of their trial, some may have asked to be contacted again in a few months time, etc. Keep track of events that trigger a follow up.Eight tips for writing effective sales follow up emails ![]() To help you, we present eight tips and 14 sales follow up email templates. If you’re an insurance provider… maybe not so much.In any case, there are methods you can use to send effective and professional emails that have a high chance of resonating with your potential customers. If you’re a startup selling software, for example, humor might work. It’s widely accepted that you need multiple follow ups to make a sale, so being patient and persistent is key.The question is: what should a follow up email be like? Should it be sales-y or plain? Should it use humor or be more on the serious side? Well, the answer might be different for different audiences. The sales follow up email is a powerful weapon in the sales world.
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